Spotlight SKÅL USA Member

This section of the SKAL USA Website is prepared to feature SKAL USA Members who have national and international recognitions in the industry.


Since 1972, Manny Beauregard has been a major player in the luxury travel arena. In 1976 he took over ownership and management of Hallmark Travel, Atlanta’s most prestigious name in the carriage-trade market. Over the course of the next 4 decades, Hallmark Travel consistently ranked highest among luxury travel agencies in the Southern United States and was appointed the first Virtuoso agency in Atlanta. In the summer of 2004, he successfully merged his firm with Valerie Wilson Travel, Inc., a globally recognized leader in luxury travel. Manny oversaw the day-to-day operations of the Atlanta office and served as Director of the Atlanta branch. In 2009 Hallmark Travel Inc. became an independent company again maintaining a continued association with Valerie Wilson Travel. Hallmark Travel continues to cater to the affluent leisure market, and enjoys a relationship with the prestigious Virtuoso network of travel specialists.

Through it’s affiliation with Valerie Wilson Travel, Hallmark Travel’s clients enjoy exclusive benefits thru memberships in Cunard’s Inner Circle, Abercrombie & Kent’s 100 Club, Ritz Carlton STARS program and the Four Seasons Preferred Partner Program to name a few. The company is among the leading producers for many of the world’s elite travel suppliers in lodging, cruising and touring.

Having served as the Southeast Representative on the Virtuoso Properties Committee for several years, Manny is particularly knowledgeable of the luxury hotel market worldwide, especially those in partnership with the Virtuoso network. He is keenly aware of current trends, new and proposed properties and the intense competition in the luxury segment of the industry. He has served on the Travel Agent Advisory Boards of Cambridge Beaches in Bermuda, The Canadian Tourism Commission, Intercontinental Hotels Luxury Advisory Board, Greaves Travel and the Advisory Boards of Boscolo Hotels based in Italy and Jamaica Inn in Jamaica. Manny is Past-President of the Atlanta chapter of SKAL International.

In 2015, Manny co-founded The Beauregard-Vellek Fund; a non-profit charitable avenue, which supports grants to a number of philanthropic interests, including scholarships to students enrolled in Hospitality Management degree programs in a number of colleges and universities.

With 45 years experience in the travel industry, Manny is recognized by TRAVEL & LEISURE magazine as an “A-LIST SUPER AGENT”.