The continuing evolution of information technology has had a considerable impact on the travel industry. The widespread public use of the Internet and social media has created a number of conditions that have been game-changers — in both beneficial and detrimental ways — to the modern travel industry. As a result, many travel organizations in the 21st century have had to make considerable adaptations to remain solvent and relevant.
Skål International began its Digital Transformation in the beginning of 2020 and is continuing to automate its business and administrative functions, generate consistent branding, ability to gain easier access to the vast membership base while developing a new website, where national committee and clubs can have a consistent look and share data in real-time. How do you adopt your business to these changes? Share your thoughts/ suggestions/ experiences and advices with Skalleagues!
Article is a combination of several articles concepts to illustrate the importance of Skål International’s recent digital transformation projects.